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Is Corporate Social Responsibility (CSR) a calculated PR exercise designed merely to make companies seem ethical and caring - or is it for real? If you want it to be for real, how do you get people in your organisation to live the values of CSR?
CSR encompasses a very wide range of themes – green, ethical, community-oriented, people-focused; how do you find credible support to enable you to tackle these themes in an integrated fashion and help you truly to impact both strategy and behaviour?
Jean’s teaching on the University of Bath’s MSc in Responsibility and Business Practice has received a very warm response. For more information on this course, click here. Jean has also taught on the University of Bath's PhD course on sustainability.
She is Chair of Social Action for Health (www.safh.org.uk), a community-based charity based in the East End of London which helps people to take more responsibility for their health and to gain better access to public services. This provides stark contrast to some of the work with private sector organisations.
Within Claremont, our programme of work for Carillion plc - a major construction company - centring on ‘living the values’ is still alive and is felt to have made a real difference four years after our involvement ended.
Jean’s background as a scientist is also coming into its own in this field; the evidence for climate change seems overwhelming.
Use of scenario planning techniques with organisations seems to side-step the need for certainty in working with some of the CSR agenda and allows people to engage with the thinking of what could change and how - without taking fixed positions on the way the world is changing.
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